The Impact of Video Marketing on Resort Bookings
Technology continues to take a place front and center in our lives. Technology is in our faces whether we’re driving to work, watching the news, reading our kids’ report cards, or doing business in the bathroom. We spend more time online than anywhere else. No wonder our digital footprint gets tracked, and our search cookies harness our interests and lead us to more of the like.
Hotels need to leverage this easy-to-access information and use video content’s compelling nature to lead viewers to new and unique offerings and opportunities. Ambiance, guest experience, views, and activities captured in video content can lead to prospective clients booking stays because consumers value videos for travel inspiration and bookings above all others.
3 Tools to Leverage Video Marketing for Resorts
Testimonial videos are the most influential resource for resort promotion. Try to use influencers with a ton of followers. Sometimes, it’s worth bringing in an influencer or three on free stays so that they can show off your hotel or resort for you! A video post by a famous influencer often leads to multiple bookings you’d otherwise never realize.
Virtual tours need to be created showing off all of the amazing parts of your resort. Virtual tours, 360-degree content, and other immersive experiences will benefit you and the customer. Create walk-throughs and virtual tour videos of your property, bit by bit and piece by piece. Interactive videos offer a glimpse of your destination’s facilities and services. If you don’t provide a virtual tour, you’re already losing the race to competitors.
Travel tip videos stir up excitement about your hotel or resort’s location. Sometimes, no matter how much we want to deny it, the place to stay isn’t enough. Showcasing what’s near where people will be laying their heads may make up their minds. Create videos showing off the local hotspots and popular vacation activities, and provide tips on things to do and avoid. Mention popular landmarks, historical sites, and any local wonders worth seeing. Have you ever heard the saying less is more? Not when it comes to travel tip videos!
SEO and Video Content
Videos can help hotels and spas rank higher on Google and other search engines. Google likes videos, so making them and posting them online can help your website show up more often in search results. More people will see your hotel or resort when they search for places to stay or relax. When people see a video thumbnail or a short clip in a search result, they’re more likely to click on it, which leads to your website getting more visitors. Videos can keep people on your website longer, which is also suitable for search engines. It shows them that your website has interesting and valuable content. Search engine optimization and video content always go hand in hand – especially for destination sites!
SeeJH Digital has a collective experience of more than 30 years in the web and marketing industry. They see their success in client success and pride themselves on delivering the digital growth clients need, on time and within budget.